German Design: Shaping The Future Today

The Program Tuesday, October 2, 2012

1:00 pm


1:30 pm


GACC San Francisco
1:35 pm

Welcome Note

Bernd Weismann, Federal Ministry of Economics and Technology, Initiative for Cultural and Creative Industries
Part 1 — Shaping Society Today moderated by Joseph Becker, San Francisco Museum of Modern Art
1:50 pm

Beyond Aesthetics. How Design is Meant for Change

Prof. Dr. Hartmut Esslinger, Frog Design
2:10 pm

A Change of Thoughts. Future Perspectives on Design Thinking

Jackie del Castillo, Stanford ChangeLabs
2:30 pm

Change. Challenges and Opportunities for Young Designers

Rochus Jacob, Newcomer Finalist of the German Design Award 2011
2:50 pm

Panel 1
Challenges of Design. How Can Design Help to Shape Society Now and Later?

3:30 pm

Coffee Break

Part 2 — German Design Today moderated by Joseph Becker, San Francisco Museum of Modern Art
4:00 pm

Werkbund, Bauhaus, Ulm, Braun. What is German in German Design?

Prof. Dr. Klaus Klemp, Museum of Applied Art, Frankfurt
4:20 pm

Holistic Design Thinking for Sustainable Brand and Design Concepts

Robert Sachon, Robert Bosch Hausgeräte GmbH
4:40 pm

Advancing eMobility Through Design

Hubert Lee, Mercedes Benz Advanced Design USA
5:00 pm

Re-Design Thinking. Conscious Clashes,
a New Shape of Political Design and Wild Cats

Prof. Lutz Engelke, Triad GmbH
5:20 pm

3 Theses About Design

Prof. Frank Zebner, University for Design, Offenbach
5:40 pm

Panel 2
German Design—Shaping the Future Today?

6:20 pm

Deutsche Gemütlichkeit

Cocktail & Networking Reception