| 1:00 pm | Registration |
|---|
| 1:30 pm | Welcome
GACC San Francisco |
|---|
| 1:35 pm | Welcome Note
Bernd Weismann, Federal Ministry of Economics and Technology, Initiative for Cultural and Creative Industries |
|---|
| Part 1 — Shaping Society Today
moderated by Joseph Becker, San Francisco Museum of Modern Art |
|---|
| 1:50 pm | Beyond Aesthetics. How Design is Meant for Change
Prof. Dr. Hartmut Esslinger, Frog Design |
|---|
| 2:10 pm | A Change of Thoughts. Future Perspectives on Design Thinking
Jackie del Castillo, Stanford ChangeLabs |
|---|
| 2:30 pm | Change. Challenges and Opportunities for Young Designers
Rochus Jacob, Newcomer Finalist of the German Design Award 2011 |
|---|
| 2:50 pm | Panel 1
Challenges of Design. How Can Design Help to Shape Society Now and Later?
|
|---|
| 3:30 pm | Coffee Break |
|---|
| Part 2 — German Design Today
moderated by Joseph Becker, San Francisco Museum of Modern Art |
|---|
| 4:00 pm | Werkbund, Bauhaus, Ulm, Braun. What is German in German Design?
Prof. Dr. Klaus Klemp, Museum of Applied Art, Frankfurt |
|---|
| 4:20 pm | Holistic Design Thinking for Sustainable Brand and Design Concepts
Robert Sachon, Robert Bosch Hausgeräte GmbH |
|---|
| 4:40 pm | Advancing eMobility Through Design
Hubert Lee, Mercedes Benz Advanced Design USA |
|---|
| 5:00 pm | Re-Design Thinking. Conscious Clashes,
a New Shape of Political Design and Wild Cats
Prof. Lutz Engelke, Triad GmbH |
|---|
| 5:20 pm | 3 Theses About Design
Prof. Frank Zebner, University for Design, Offenbach |
|---|
| 5:40 pm | Panel 2
German Design—Shaping the Future Today?
|
|---|
| 6:20 pm | Deutsche Gemütlichkeit
Cocktail & Networking Reception |
|---|